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Brand equity

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Translation brand equity into russian

brand equity
Strong brand equity can lead to customer loyalty.
Сильная стоимость бренда может привести к лояльности клиентов.

Definitions

Brand equity refers to the value that a brand adds to a product or service, based on consumer perception, recognition, and loyalty. It encompasses the positive or negative attributes associated with a brand, which can influence purchasing decisions and overall market performance.